Why us

We were moulded by this problem.

We have been studying for years how to help athletes perform when it matters. We didn't start with a machine - we started with the problem, and the science of how skill is really developed. The robot is how we finally deliver it.

An athlete changing direction around the REAKTA unit while a coach watches

We come from the hardwood floor

Careers in basketball and sports physiotherapy working with athletes. We lived the problem of static, boring training aids and tried to solve it without the right tools.

We know the science

Human movement science, motor learning and skill acquisition are our native language, not a paragraph added afterwards.

We have the access

Direct relationships with the coaches, trainers and athletes who will put the first units on the floor.

The science

Skill is emergent, not memorised.

Skill is not a program stored in the brain. It emerges when an athlete interacts with the constraints of a live task in a game-like environment, through a constant perception-action loop between the athlete, the task and the environment.

Take the reading out and you take the skill out. A dead cone removes the perception half of that loop entirely, which is why the drill can look sharp and the game can still fall apart. Everything REAKTA does is aimed at putting the loop back into every rep.

Why it's different

The one row nobody else can claim.

How REAKTA compares with existing training equipment
	REAKTA	Static cones	Reaction lights	Shooting machines
Moves and applies pressure in real space	Yes	No	No	No
Reacts to the athlete, unscripted	Yes	No	Yes	No
Built on movement science	Yes	No	No	No
Shared drill ecosystem	Yes	No	No	No
Accessible entry price	Yes	Yes	Yes	No

Our leadership

The minds behind REAKTA.

Combining deep movement science and clinical practice with next-gen AI to change how athletes develop.

Tom Harari

Chief executive officer

Tom leverages experience in motor learning, sports physiotherapy and athletic training to drive our vision, and keeps the technology rooted in evidence-based movement science.

Golan Jablonowsky

Head of training architecture

A high-level basketball coach with years of tactical, on-court expertise. He designs the training architectures that match the real, unpredictable demands of the game.

Chen Mor

Head of brand and communication

Chen drives product strategy with a multidisciplinary background in business and AI development, and breaks complex concepts into simple, intuitive design.

Help us get it on the floor.

We are pre-seed and building deliberately - looking for the founding cohort, mentorship, and the right early partners.